Radio ad spending continued to languish in August. According to estimates released Thursday by the Radio Advertising Bureau, overall radio ad sales were flat with August 2002. While national ad
spending rose 5%, local ad sales dropped 2%, signaling another troubling sign for the local media marketplace. Through the first eight months of 2003 Overall radio ad sales are up 2%, reflecting an
8% gain in national and a 1% increase in local radio ad spending.
