NASCAR and Fox Deportes has inked a media deal that creates the sport’s biggest Spanish-language broadcast lineup to date: starting next year, 15 NASCAR Sprint Cup Series races, original programming, daily news segments and weekly updates will run on Fox Deportes, as will a Spanish-language broadcast of the Daytona 500.
In addition to the 15 Spanish-language race broadcasts, Fox Deportes will also produce and air a series of original NASCAR programs, and NASCAR news segments.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR VP of broadcasting and production, in a release.
All original NASCAR-related programs will air on Fridays at 10:30 p.m. ET, with encore presentations the following Monday at 4 p.m. ET. Fox Deportes also plans weekly NASCAR in-season updates during regularly-scheduled programming. An on-air promotional campaign, as well as coverage of NASCAR on Central Fox, will accompany Fox Deportes’ NASCAR race broadcasts throughout the 2013 season.