Around the Net
Search Favoring Directories Requires A Change
- ClickZ, Wednesday, August 22, 2012 1:44 PM
Gregg Stewart believes local search results continue to favor directories and listing aggregators, so it's time to adjust strategies. He suggests reviewing local Web site traffic generation during the past few months. If it has declined, look at the specific organic search traffic to see if that caused it. From there, he provides several other steps to optimize the campaign.
