The popular Swedish music service found that by the end of 2011, it had 32.8 million registered users. However, only 2.6 million were paying subscribers to one its two paid for offers. Consequently the remaining 30.2 million customers were using the free advertising-support service. This means that eight per cent of the user base brought in 83.5% of Spotify’s total revenue. The majority of the rest came from advertising revenue.