Simmons Market Research Bureau has made Ken Wollenberg Executive Vice President and General Manager of the Simmons Integrated Marketing Solutions (SIMS) unit. Wollenberg will direct a division that
specializes in merging data from Simmons' National Consumer Study with transactional data from other companies to create segmentation systems like BehaviorGraphics. Wollenberg worked most recently
as the Senior Vice President for Strategic and Business Development at Nielsen Station Index, Nielsen Media Research's local measurement service.
