McDonald's Passes Go. Launches Ad Campaign for Monopoly Promo

  • October 13, 2003
McDonald's launched its newest promotional game: the MONOPOLY Best Chance Game at McDonald's, today. The promotion runs through Monday, Nov. 10, or while distribution supplies last. McDonald's guests can win $50-1 million in cash prizes along with hot, new SUVs and McDonald's food prizes. Additionally, through an alliance with Best Buy retail outlets, customers of all ages can win a variety of prizes, including: MP3/PDA Handhelds, Plasma HDTVs, Video Game Systems with Games, Digital Cameras and Photo Card Printers, Portable DVD Players, Laptop Computers, Wireless Phones and Home Entertainment Systems. DDB Chicago created national television, radio, Internet and print advertisements. Television, print and radio ads targeted to the Hispanic market were developed by del Rivero Messianu Advertising, Miami, and African-American targeted television, print and radio ads were created by Burrell Advertising, Chicago.

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