McDonald's launched its newest promotional game: the MONOPOLY Best Chance Game at McDonald's, today. The promotion runs through Monday, Nov. 10, or while distribution supplies last. McDonald's guests
can win $50-1 million in cash prizes along with hot, new SUVs and McDonald's food prizes. Additionally, through an alliance with Best Buy retail outlets, customers of all ages can win a variety of
prizes, including: MP3/PDA Handhelds, Plasma HDTVs, Video Game Systems with Games, Digital Cameras and Photo Card Printers, Portable DVD Players, Laptop Computers, Wireless Phones and Home
Entertainment Systems. DDB Chicago created national television, radio, Internet and print advertisements. Television, print and radio ads targeted to the Hispanic market were developed by del Rivero
Messianu Advertising, Miami, and African-American targeted television, print and radio ads were created by Burrell Advertising, Chicago.
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