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Abercrombie Who?

Abercrombie & Fitch, which got a lot of attention for young flesh more than actual apparel, has lost a third of its market value in the past year and has falling store sales in Europe and the United States. The company says it's the economy, but analysts disagree, arguing that the company hasn't kept up. Seems young, shirtless models don't sell denim and T-shirts like they used to. Said Allen Adamson, a managing director at brand consultancy Landor Associates, "The trick for fashion brands is how to keep the core edgy and hot." 



Read the whole story at San Francisco Chronicle »

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