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How Search Marketing Can Lead To Positive Customer Experiences
- KISSmetrics, Friday, August 24, 2012 1:03 PM
Search marketers should think about increasing the frequency of their messages around service. Gregory Ciotti has aggregated results from 10 studies to find that consumers care more about service quality and attitude than speed. It's all about creating goodwill. And it may start with search marketing and awareness, but consumers like to tell others about their positive experience. As for loyalty programs, consumers don't mind them as long as retailers and stores make them appear easy to use. Ciotti provides tips on improving customer service.
