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Washroom Ads Hit India

In India, if you visit a restroom in a multiplex you might see ads exhorting you to "Aim and shoot," or explaining that "size doesn't matter', and instructing, "do not give in to pressure." Moviegoers who took a bathroom break at PVR Cinemas during the screening of 'Ek Tha Tiger' found themselves staring into ads for Dixcy Scott, a brand the film's hero endorses. Others doing likewise: Whisper, Stayfree, Dettol, Lakme, and L'Oreal to Lux, Axe, Diesel, Sony Pix and Zee TV.

Read the whole story at The Economic Times »

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