Del Taco Hires Camp + King As New Agency

  • August 27, 2012

Del Taco has announced that San Francisco-based Camp + King is its new lead advertising agency, effective immediately.

The Newport Beach, Calif. office of Doner Co. had formerly been the AOR for the Lake Forest, Calif.-based QSR.

Camp + King is developing a campaign expected to span TV, radio, in-store and digital, to launch in early 2013.

Del Taco, which has 546 company-owned and franchised locations, had revenue of $591 million in 2011.  

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