• August 28, 2012

Tokyo-based Dentsu Digital Holdings this morning announced it has made a strategic investment in online inventory management system Maxifier. The amount and terms were undisclosed, but Dentsu characterized it as both a "monetary" and a "business" investment.

"As well as providing capital investment, we will also be working in partnership with Maxifier to develop opportunities to drive the adoption of solutions that help grow the online advertising market," stated DDH COO Mutsumi Imaizumi.

In May, Maxifier launched business operations in the Japanese and Asian markets with the opening of its Tokyo office, which the companies said was a factor in Dentsu's investment.