Mediabrands' BPN Names COO, President For International Ops

Mediabrands, the Interpublic Group media arm, has named two executives to the senior management team of its new global media agency Brand Programming Network, including a U.S. chief operating officer and the president for international operations.

Don Morrison has been appointed US COO for BPN, while José Antonio Espinoza has been named president, International for the new shop, which Mediabrands is establishing as a third global media agency network. The other two are UM and Initiative.

Morrison is responsible for all account management, planning, strategy and analytics for BPN’s U.S. accounts. He will also help shape the agency’s direction as it continues to evolve.  

Espinoza is responsible for leading the agency’s international operations and strategic development, including client management, digital positioning and new business development outside the United States.

Word of the appointments comes as Mediabrands has been quietly rolling out the new agency network in more than a dozen markets worldwide this year. In addition to the U.S., BPN has set up offices in India, Europe and Latin America. The European offices include Belgium, Denmark, Hungary, Romania, Poland, the Netherlands and Portugal. The Latin American offices include Chile, Uruguay, Peru and Columbia. The agency reports to Brian McMahon, CEO of Mediabrands’ Orion Trading.

Prior to joining BPN, Morrison spent six years at UM, where he was most recently an executive vice president and managing director. During his tenure, Morrison oversaw strategy for accounts such as Verizon, U.S. Army, Wendy’s, Bacardi, Applebee’s and Six Flags.

Earlier, Morrison was an executive vice president at both Della Femina Rothschild Jeary & Partners and Zenith Media. Before that, he was a senior vice president at both Saatchi & Saatchi and Dancer Fitzgerald & Sample.

Prior to Joining BPN, Espinoza spent more than 17 years with toy marketer Mattel, most recently as director of marketing for the Fischer-Price brands in Latin America. Earlier, he was general manager of Mattel’s Colombian subsidiary and also launched Mattel Venezuela. Before joining Mattel, Espinoza held positions at SC Johnson, Kraft Foods and Procter & Gamble.



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