• by Gavin O'Malley  @mp_gavin, August 28, 2012

Men’s lifestyle site Crave Online has scored industry veteran Drew Berkowitz as its new senior vice president of sales. CraveOnline is part of AtomicOnline -- the publishing division of Evolve Media Corp.
 
Effective immediately, Drew will be responsible for leading the sales efforts of Crave’s East Coast, Midwestern and West Coast sales teams, with a particular focus on developing unique campaigns with brand partners.
 
Prior to joining the AtomicOnline property, Drew was responsible for launching the U.S. operation of AOL’s Video Unit Goviral.
 
Prior to Goviral, Drew ran IAC’s Mindspark division, including Vimeo. During his time with Mindspark, Drew was credited with developing a number of successful campaigns, including Canon’s “Beyond The Still," Tostitos “Salsa” and Nickelodeon’s “Teen Choice Awards.”
 
Citing comScore data, Crave Online says it now attracts over 19 million unique visitors per month.
 
Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi and Unilever.
 
The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. “Our goal at Crave is to continue to provide premium content and video,” Berkowitz said.