Around the Net
Remarketing Truths
- aimClear, Tuesday, September 4, 2012 10:59 AM
Retargeting highlights the positive, but can distract from the creative piece. It also can lower CPAs and increase conversions, but it won't fix a bad marketing strategy, according to Marty Weintraub. He provides tips on remarketing, along with 14 other truisms that paid-search marketers should tell their clients, such as the opportunities for early adopters.
