StolichnayaÂ® asked Swedish director Jonas Åkerlund to create three films to drive awareness and purchase intent for StolichnayaÂ®. All utilized slick visuals and originally remixed tracks. The videos underscored the “original people, original vodka” tagline with an edgy, surreal campaign. If Jackson Pollock designed for Venice Carnival, this is what it would look like. The work clicked with viewers, who drove 31 percent brand lift in purchase.