Commentary

2012 OMMA Awards Finalist: Online Advertising Creativity Email: Campaign or Standalone, Digitas, Delta Air Lines

Delta

Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was simple yet inventive, a vertical scroller that users could navigate by swiping, sliding or clicking. Each slide represented a different destination, with a button to click to hear “Happy Holidays” said in the native tongue and other buttons that displayed facts about the city when hovered over.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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