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Sainsbury's Magazine Uses AR For Content, Ads

  • The Drum, Wednesday, September 5, 2012 2:31 PM

Sainsbury’s magazine has launched its first interactive issue using Aurasma technology. Produced by content marketing agency, Seven, the October issue will feature interactive print ads from brands such as, John West alongside editorial pages enriched with augmented reality (AR) content. The interactive elements include how-to videos from top chefs Mark Hix and Sam Harris, a message from the editor, Helena Lang, competitions, and a split-screen video cover which also comes to life.

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