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Loyalty Push: Has Social Media Scheme

The online retailer will reward customers with a new loyalty scheme based on their social media content, reports The scheme will see loyal fans offered SuperPoints over all over the retailer’s social media platforms, according to Points will be rewarded for certain social media behaviours and purchases from the site. The company revealed last month that customers who are fans of their Facebook page on average spend 30% more over the year on the site, than customers who aren’t. 

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