Around the Net

Online Media Must Consider Reader Desires

As prominent online news groups look to expand their spheres of influence by moving into new markets, it is critical that they consider the particular preferences of their potential audiences, advises Cint, an innovative provider of market research software. One of the major advantages of a digital media outlet is that it can be expanded with relatively low investment and in a shorter time period compared to its print peers. However, the comparative ease of launching into uncharted internet waters has its own drawbacks. 

Read the whole story at Herald Online »

Next story loading loading..