Datalogix, which aims to link digital media exposure with customer purchasing data, has acquired Connection Engine, a firm with expertise in multiple areas of email marketing.
Connection Engine was founded by former Merkle executive Eric Kirby in 2010. Kirby had previously built a pair of companies acquired by Return Path.
Among Connection Engine’s capabilities is helping to build email lists and working in customer segmentation.
Datalogix and Connection Engine have worked together over the last two years, and Connection Engine’s SaaS platform will be melded into Datalogix’s DLX ROI portfolio.
Kirby stated that Connection Engine has looked to “revolutionize the way companies develop customer insights using scalable cloud technologies” en route to “more relevant marketing communications and smarter marketing spend decisions.”
Kirby, who joins Datalogix along with all of Connection Engine’s staff, added that more than 200 companies have used Connection Engine’s platform.
Datalogix CEO Eric Roza stated that the “exponential growth in both data production and real-time decisioning systems calls for a fundamentally new interaction model between the offline and online worlds."
Colorado-based Datalogix recently opened offices in San Francisco and Detroit.