Around the Net
How Variants Can Increase Leads
- PPC Hero, Friday, September 7, 2012 11:47 AM
Screen shots and numbers explain how close variants can increase leads after Google announced new matching behavior for phrase and exact match keywords. A step-by-step guide takes us through how to identify whether this tactics can improve campaigns. It all starts with downloading an SQR report that allows marketers to segment campaigns to identify trends. This helps to identify the types of keywords a campaign should use.
