• by Mark Walsh  @markfwal, September 10, 2012

Spotzot, which operates a platform powering mobile coupons and offers, has rolled out new features and options for its SpotAds that run ads in shopping and location-based apps and mobile sites.

The company's platform aggregates in-store and online promotions from the top 1,000 U.S. retail chains spanning 500,000 individual stores and serves them and converts them into SpotAds—mini-catalogs of similar offers targeted based on criteria including location, retailer, brand and a user's interests.

Spotzot is now offering “exclusive” SpotAds that allow retailers and e-tailers to promote their offers free of competing ads nearby. They can include features such as coupon codes based on store proximity, driving directions, click-to-call phone numbers and links to e-commerce sites. And in addition to cost-per-click, campaigns can now also be purchased on a CPM and cost-per-lead basis (CPL).

The company says the ads it can reach 100 million U.S. mobile users and deliver click-through rates 10-30 times higher than top mobile and online ad networks and three times more leads to stores. Apps including ShopSavvy and CardStar use Spotzot's platform to run offers in their mobile apps.