Syco Entertainment, a joint venture between professional curmudgeon Simon Cowell and Sony Music Entertainment, are set to unveil a new line of headphones
that tie-in with Cowell’s “X Factor” talent search show.
The "X Headphones" are meant to offer true sound reproduction, as well as style and quality in one package. "I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today," said Cowell, in a statement. "I've tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it's like being in the recording studio when the records are made. The sound is that clear."
The headphones will make their debut at The X Factor’s premiere event on Tuesday, Sept. 11, in Los Angeles, and will be featured on the show throughout season.