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UK Takes To Video, Mobile Ads Willingly

UK consumers are willing to engage with instream video ads and mobile advertising more keenly than their global counterparts. Due to high levels of user experience with video advertising in the UK, viewers seem to be more willing to watch video ads, indicated by higher completion rates than the broader region. The difference was the highest among instream videos, where 75.02% of video ads played to completion, compared to 74.32% in Western Europe and 56.94% in Europe, the Middle East and Africa.

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