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Marie Claire October Issue To Carry Video Ad

Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition. The ad has been inserted in a few thousand copies of the 396-page issue, on pages 34 and 35. It features a 45-second video ad including sound, which plays when the reader opens the page. Procter & Gamble, the company licensed to produce the fragrance, placed the ad through media agency MediaCom.

Read the whole story at Media Week »

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