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HootSuite Buys Former Rival Seesmic

The social media management system acquired its former rival in what is described as ‘a logical step in the lifecycle of both companies’, reports. HootSuite CEO Ryan Holmes said he ‘has a lot of respect’ for Seesmic, which carries out such functions as video-commenting on Twitter and customer relationship management. CEO Loic Le Meur commented on the move, saying: ”We are thrilled to welcome Seesmic’s users into the HootSuite family.”

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