• September 12, 2012

Zenovia Digital Exchange is now deploying a patent-pending “Velvet Rope” technology for advertisers that eliminates poor or potentially fraudulent traffic from entering the marketplace. The tool runs almost-instantaneous programmatic routines against internal and external quality metrics that identify poor quality and fraudulent impressions. “By eliminating 15%-20% of the impressions that get to the platform, we defend pricing of our publishers’ quality inventory, ensure our advertisers get the best traffic money can buy, and reduce access fees” said Dwight Ringdahl, Zenovia CEO.