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7 Ways to Use Email Marketing to Make More Money After the Initial Sale
- HubSpot Blog, Tuesday, September 11, 2012 4:45 PM
Nurturing existing customers is more profitable than acquiring new ones, according to research by Bain and Company that finds repeat customers spend an average of 67% more than new customers,
and are 6-12 times cheaper to sell to. The targeted and direct contact afforded by email makes it an ideal channel for maintaining customer engagement and turning it into additional sales.
