• PaidContent.org , Thursday, September 13, 2012 2 PM

Rumours that Spotify may diversify from music to TV have cropped up almost since the service began four years ago. The latest peddler is Danish public broadcaster TV2, whose Beep tech site says it has learned that Spotify is negotiating to distribute HBO’s upcoming HBO Nordic over-the-top pay-TV service across Sweden, Norway, Finland and Denmark. Spotify’s PR folks are being strategically coy, telling paidContent: “There’s always a lot of speculation surrounding Spotify but it’s something we never comment on.” HBO Nordic’s Danish reps also gave us a no-comment. Curious.

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