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Twitter Offers Geo-Targeting In UK For Brands

Twitter is providing marketers with the tools to target UK consumers with location-specific promotions in an expansion of its its geo-targeting marketing services. The service for Promoted Tweets and Promoted Accounts allows marketers to target users in individual cities and metropolitan areas. It launched in the UK Thursday and will also roll out in Japan and more widely in the US following a trial in several cities including New York in July.

Read the whole story at Marketing Week »

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