Trying to stay on top of everything your rivals are doing with email can be very time-consuming. Instead, hit the highlights by looking at their preference centers, subject lines and frequency to have a good sense of competitors' content strategy, segmentation and even performance.
Where is the link to the original article? I keep clicking on the links in the newsletter but land here on the blog where I only get the summary and have to google the article title to find the original. >:[