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5 Tips for Monitoring Your Competition's Email Program

Trying to stay on top of everything your rivals are doing with email can be very time-consuming. Instead, hit the highlights by looking at their preference centers, subject lines and frequency to have a good sense of competitors' content strategy, segmentation and even performance. 

Read the whole story at Return Path Blog »

1 comment about "5 Tips for Monitoring Your Competition's Email Program".
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  1. Charles Balazs from MZ, September 16, 2012 at 12:54 p.m.

    Where is the link to the original article? I keep clicking on the links in the newsletter but land here on the blog where I only get the summary and have to google the article title to find the original. >:[

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