VatorNews’ Faith Merino is hooked on Pinterest -- and she’s not the only one. Indeed, one in five U.S. women are now using the picture-sharing site, according to a new report from the
Pew Internet & American Life Project. Why is the site so popular among women? “It is usually the case that people gravitate to services that match their interests and their needs,”
according to Pew’s Lee Rainie. “Some of the more popular subjects on Pinterest are likely to be especially interesting to women, such as food, fashion, interior decorating and
design.”