ESPN Drives Nascar Ads

ESPN will again offer ads this fall on one side of the screen while the action continues on the other in 10 NASCAR races. Also, as ads roll in NASCAR NonStop, the ticker will continue on the top of the screen so viewers can follow the order of the drivers.

ESPN’s coverage of the 10 races that make up the Chase for the NASCAR Sprint Cup runs through Nov. 18. All will air Sundays in competition with NFL football, while one will be on ABC on Saturday in prime time.

NASCAR NonStop began last year. The ads will run during the second half of each race, while the first part will have traditional full-screen spots.

All but the race on ABC will be available, as with most live-event ESPN offerings; viewers with smartphones, tablets and PCs see it via WatchESPN.

ESPN Deportes, the Spanish-language network, will air all 10 races on tape delay, while ESPN analyst Dale Jarrett will make a weekly appearance on ESPN’s “Mike and Mike” radio program.

Ratings for the Chase this year may help determine how aggressive ESPN is in bidding to keep NASCAR rights beyond 2014. The company recently invested heavily in Major League Baseball.



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