V8 V-Fusion Intros Kid-Friendly Boxes

  • September 18, 2012

Campbell Soup Co. is introducing V8 V-Fusion juice drink boxes for kids.

Apple, berry and fruit punch varieties are available in the new boxes, which offer images of playful dinosaur characters.

"We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both," including a fun design, convenience and tidiness, said V8 Beverages president Mike Barkley. 

The products are being sold in eight-packs of 6.75-oz boxes for a suggested retail of $3.29.--Karlene Lukovitz

Next story loading loading..