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Keys to Creating More Relevant Emails with 4 Simple Segmentation Tactics
- Bronto Blog, Tuesday, September 18, 2012 5:15 PM
Segmention is an ideal option if you have all the RFM data at your fingertips. But if you don't, there are still ways to parse your list in order to send more relevant messages, using geography, gender, engagement rates and click data.
