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European Food Companies Connect With Young Adults

Young adults in Europe are communicating with food brands in new ways – and expect an emotional connection through multiple online and offline media, according to director of innovation and insight at Mintel, David Jago. Jago said that a bulge around the 18-30 age group is emerging in the European market, with awareness growing among food manufacturers that this is generall a well-educated and well-connected demographic that requires a different marketing approach.

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