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Brand Curates Online Football

Gillette is curating digital content in a partnership with YouTube. The Gillette Football Club is a new brand channel and online video destination for soccer. The channel will cover La Liga in Spain, Italy’s Serie A and Ligue 1 in France, and 50 other leadings clubs, among them Manchester City, Chelsea, Paris Saint-Germain, and Olympique de Marseilles. Users will get free access to their team’s latest goals and highlights and news, while the Gillette Football Club channel will also comprise exclusive entertainment programs created by production company Big Bal

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