Folgers Instant Coffee Crystals Get New Package

  • September 20, 2012

Folgers has introduced new packaging for its Instant Coffee Crystals, featuring an ergonomic, easy-to-grip shape and an easy-open flip-top lid, combined with a new, 3-ounce size offering.

The new products are available in Folgers classic roast and classic decaf varieties, at a suggested retail price of $3.49 to $3.69.  

The coffee crystals are also available in single-serve packets in Folgers classic roast (seven-count package) and decaf roast (six-count package) varieties for approximately $1.09 each.

According to SymphonyIRI's all-outlet share data, the Folgers crystals were the #1-selling instant coffee in the U.S. for the 52 weeks ended February 20, 2012.





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