Obama, Romney Tie For Univision 'Candidate' Ratings

Many say President Obama should do far better with Hispanics at the polls than Mitt Romney. But many voters may still be on the fence. In separate Univision Q&A specials last week, the two candidates played to a virtual ratings draw, with Romney slightly ahead.
On Wednesday, the “Meet the Candidate” event featuring Romney averaged 2.8 million viewers and 1.4 million adults 18 to 49. A night later, Obama averaged 2.7 million viewers and 1.3 million in the 18-to-49 demo.

The numbers are for the full hour and neither candidate was on stage the whole time. The forums were hosted by Univision’s Jorge Ramos and Maria Elena Salinas.

Both were also streamed live on Univision’s Web site, where there was a version with English.

Meanwhile, Nielsen released figures showing 26% of Hispanic homes watched President Obama’s speech at the Democratic National Convention, compared with 22% watching Romney’s at the GOP event.

Overall, data shows almost 43% of Hispanic homes viewed the Democratic event, while 35% watched similar prime-time coverage of the GOP one.



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