Dream Water, a natural sleep/relaxation supplement launched in 2009, was featured on CNBC's "How I Made My Millions" on Monday, Sept. 24.
The segment featured companies on their way to the million-dollar mark.
The supplement, created by Dream Products LLC co-founders David Lekach and Vincent Porpiglia, is now carried in 30,000 retail locations, including Target, Kroger, Safeway, Walmart, Rite Aid, Walgreens, CVS and Duane Reade, plus about 1,000 Hudson News and Paradies airport locations.
According to SymphonyIRI, Dream Water was the #2 liquid sleep aid in food, drug and mass outlets (minus Walmart) for the 12 weeks ended April 15, with sales of more than $500,000 and growth of 177.3% (versus total-category growth of 115.6%), reports Drug Store News.
The active ingredients in the product, which comes in 2.5-ounce, zero-calorie shots, are GABA, Melatonin and 5-HTP.