'Economist' Pioneers Digital Rate Base

  • September 25, 2012

The Economist says it is the first to set a digital rate base for media buyers, reports Adweek. The rate base of 50,000, which begins in January, is intended to up advertisers’ confidence. It will take effect in January and appear on the newsweekly’s Consolidated Media Report, a year-old reporting tool from the Audit Bureau of Circulations. “Werealizedthattransparencyisimportant,”saidDavidKaye,vice presidentofadsalesforThe Economist.“Theagency communityisaskingforthis.”

 

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