Around the Net
Forrester Study: Email and Search, Not Social, Drives Sales Online
- Marketing Pilgrim, Wednesday, September 26, 2012 4:39 PM
New research from Forrester's "The Purchase Path of Online Buyers in 2012" finds that paid search is the top performing tactic for acquiring new customers, while email has the greatest influence over driving repeat purchases. The report also indicates that social channels are not meaningful for driving sales.
