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Four Common Email Marketing Mistakes that Lead to Unsubscribes
- eConsultancy, Wednesday, September 26, 2012 4:39 PM
Finding the right balance in an email program between the needs of the business and the interests of subscribers is an email marketer's ongoing challenge. Crossing the line results in unsubscribes. The most common mistakes are sending too many emails, not respecting preferences, a lack of perceived relevance and inconsistency.
Again, the new newsletter clicks through to this summary, but there's no link to the original article.