United Airlines selected Momentum Worldwide as the sponsorship marketing agency partner for the company's consolidated global sponsorship portfolio.
Momentum will join New York-based mcgarrybowen, the lead creative agency, and New York-based Horizon Media Inc., the media investment agency, to execute the airline's advertising and brand building efforts.
Momentum was selected after an "extensive" search which began in the spring, airline officials said.
"We are excited to work with Momentum to elevate our sponsorship marketing efforts," said Mark Bergsrud, senior vice president of marketing, in a release. "We have a significant portfolio and look forward to the depth and expertise Momentum will bring to further engage with our customers."
New York-based Bajkowski + Partners LLC assisted with the sponsorship marketing agency search.--Tanya Irwin