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Amazon, Apple Battle Over "App Store" Name

  • Reuters, Thursday, September 27, 2012 12 PM is asking a federal judge to drop Apple's false advertising claim, which appeared in a lawsuit challenging the online retailer's use of the "app store" name. “The claim is part of a March 2011 trademark lawsuit in which Apple … accused Amazon of misusing its ‘App Store’ name to solicit developers for a mobile software download service,” Reuters reports. In the new filing with the U.S. District Court in Oakland, California, Amazon argues that the term "app store" has become so generic that its use could not constitute false advertising.

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