Bankrate.com, the consumer banking marketplace, has recently begun a partnership with IndustryBrains, a business performance advertising network, and now offers cost per click opportunities to
advertisers. IndustryBrains will be the back-end technology that drives the program. "This partnership has multiple goals," explained Elisabeth DeMarse, President and CEO of Bankrate, Inc. "Offering
our advertisers additional opportunities to get in front of their audience base is a priority at Bankrate. Thanks to our partnership with IndustryBrains, advertisers will now be able to purchase text
links on contextually relevant pages throughout Bankrate.com's site. This presents our advertisers with another forum to reach their core client base. Beyond this, we hope that this program will
invite potential advertisers to test the Bankrate.com site and audience." According to Ms. DeMarse, the unique application of this program is based on an auction bidding system. This approach enables
Bankrate.com advertisers to precisely bid on a cost-per-click basis.
