EarthLink on Monday announced an exclusive sponsorship of CBS Sports' college football halftime show and a fall advertising campaign featuring new commercials and a new tagline, "EarthLink Revolves
Around You." The new tagline appears in four 'testimonial' ads highlighting such EarthLink features as EarthLink Accelerator, spamBlocker, Parental Controls and Pop-up Blocker(SM), which are all
designed to enhance a customer's overall Internet experience. The EarthLink Halftime Report is part of an exclusive sponsorship with CBS Sports. During the second half of each nationally televised
game, CBS Sports will feature the EarthLink Block of the Day, which will highlight a great block and profile the player who made it. The EarthLink Halftime Report will be promoted on CBS during the
first half of the game and on the Late Late Show with Craig Kilborn. In addition, the EarthLink Block of the Day will be featured online at CBS SportsLine.com.
