Around the Net
Obama Campaign Tests Short, Poignant and Personal Email Subject Lines
- Breaking Copy, Friday, September 28, 2012 4:45 PM
The Obama campaign has recently sent emails with the subject lines, "If I don’t call you," "Something lovely," "Frustrated," and "Big things." The Romney campaign telegraphs message content more directly with subject lines like, "My Plan for Jobs and Economic Growth" and "Leadership Defined."
