• by September 10, 2003

Two of the advertising and media industry's best-known editors have joined MediaPost Communications to lead its coverage of the traditional and interactive media marketplace.

Joe Mandese has joined as editor-in-chief and will oversee operations of all MediaPost properties, including MediaDailyNews, MEDIA magazine and a variety of media industry newsletters. Steve Yahn has joined as executive editor and will focus on enhancing daily interactive media and marketing news coverage, as well as MEDIA magazine.

"This is the perfect time to bring in an experienced editorial team to take MediaPost to the next level. We've already proven the advertising marketplace - especially the interactive marketing side - is underserved and hungry for news that makes their business move," said Ken Fadner, CEO and founder of MediaPost, which currently reaches more than 35,000 subscribers involved in media planning and buying.

The appointment represents two important reunions for Mandese, who began his career as part of the start-up team, led by Fadner that created Adweek. Later, as media editor of Advertising Age, he worked with Yahn. Most recently, Mandese was executive editor for Primedia's Business Magazines and Media division, where he led the ad industry coverage for American Demographics, Cable World, Folio: and a variety of media industry newsletters. Prior to that, he oversaw advertising news for Brill Media Holdings, including Inside.com.

Most recently, Yahn served as a principal of The Dilenschneider Group, where he developed custom publishing initiatives and marketing communications programs for a variety of top marketers. Prior to that, he was executive editor of Editor & Publisher, the bible of the newspaper industry. Before that, Yahn served as editor of Advertising Age, leading a staff of more than 70 people as head of Advertising Age, Advertising Age International and Creativity, as well as an array of advertorials and special commemorative issues.

MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers. Since 1996, Mediapost.com has been the leading advertising and media Internet portal providing news, planning tools and directories to help our more than 36,000 subscribers better plan and buy both traditional and online advertising.