• October 3, 2012

The package designs of Jimmy Dean's convenience breakfast products are being updated.

The packaging refresh, which features new graphics, product images and a contemporized brand logo, is designed to give the brand’s breakfast products a consistent look and feel across the product portfolio, including Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes and sausage, quesadillas and all Jimmy Dean Delights products.

The new look also features easy-to-read flavor banners, clearly marked counts/serving sizes, and heating instructions in both English and Spanish.

The updated packaging look for Jimmy Dean Delights line of "better-for-you" frozen breakfast products is designed to differentiate the line on shelf and communicate key nutritional information to consumers, while being consistent with the Jimmy Dean master brand packaging.

The new package designs are beginning to roll out now, starting with with the launches of new Jimmy Dean Snack Size Ham & Cheese Biscuit and Jimmy Dean Snack Size Maple Sausage Biscuit sandwiches. The entire convenience product portfolio is expected to make a complete packaging transition by November.